Jeanette Johnson
How to conduct a brand audit and improve the way people experience your business.
A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
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DESIGN BLOG
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Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.
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Jeanette Johnson
- Jan 13
- 6 min
Archetypal Branding: The Hero
Standards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.
210 views0 comments
Jeanette Johnson
- Jan 13
- 5 min
What are free logo makers and how are they hurting your brand?
How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...
12 views0 comments
Jeanette Johnson
- Jan 13
- 6 min
Archetypal Branding: The Sage
Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...
416 views0 comments
Jeanette Johnson
- Jan 13
- 3 min
What is the 2021 Pantone Color of the Year and how is it being used so far?
What is the 2021 Pantone Color of the Year? How is it being used thus far? Let's look at how designers are using the 2021 color of the year.
3 views0 comments
Jeanette Johnson
- Jan 13
- 6 min
Archetypal Branding: The Explorer
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...
113 views0 comments
Jeanette Johnson
- Jan 13
- 3 min
Design Trends That Will Boost Your Brand In 2021
Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m...
11 views0 comments
Jeanette Johnson
- Jan 13
- 5 min
Archetypal Branding: The Innocent
Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
72 views0 comments
Jeanette Johnson
- Jan 13
- 6 min
Using Brand Archetypes To Create An Identity For Your Brand
What are the twelve brand archetypes and how can you use them to help identify your brand?
327 views0 comments
Jeanette Johnson
- Jan 13
- 7 min
Branding Bullseye! What you need to build a targeted brand that draws in the right customers.
Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.
152 views0 comments
Jeanette Johnson
- Jan 13
- 4 min
What Is A Press Kit and Why You Need One For Your Business
What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.
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Jeanette Johnson
- Jan 13
- 4 min
So You Have A Brand New Logo...Now What?
You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference...
3 views0 comments
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