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DESIGN BLOG
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Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.
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How Do I Commission A Mural? Tips from a Mural Artist in Nebraska.
Looking for a mural artist in Nebraska? Here I am. I'll give you 6 easy steps to commission a mural for your space.
Jeanette Johnson
Feb 9, 20243 min read
25 views
0 comments
How Do I Get A Logo For My Small Business?
You've started a brand new business and you might be wondering why you need a logo. It would be easy to say, "Because you do, that's...
Jeanette Johnson
Feb 2, 20244 min read
11 views
0 comments
How to conduct a brand audit and improve the way people experience your business.
A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
Jeanette Johnson
Jan 13, 20238 min read
32 views
0 comments
Archetypal Branding: The Hero
Standards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.
Jeanette Johnson
Jan 13, 20236 min read
526 views
0 comments
What are free logo makers and how are they hurting your brand?
How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...
Jeanette Johnson
Jan 13, 20235 min read
43 views
0 comments
Archetypal Branding: The Sage
Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...
Jeanette Johnson
Jan 13, 20236 min read
758 views
0 comments
What is the 2021 Pantone Color of the Year and how is it being used so far?
What is the 2021 Pantone Color of the Year? How is it being used thus far? Let's look at how designers are using the 2021 color of the year.
Jeanette Johnson
Jan 13, 20233 min read
15 views
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Archetypal Branding: The Explorer
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...
Jeanette Johnson
Jan 13, 20236 min read
231 views
0 comments
Design Trends That Will Boost Your Brand In 2021
Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m...
Jeanette Johnson
Jan 13, 20233 min read
20 views
0 comments
Archetypal Branding: The Innocent
Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
Jeanette Johnson
Jan 13, 20235 min read
185 views
0 comments
Using Brand Archetypes To Create An Identity For Your Brand
What are the twelve brand archetypes and how can you use them to help identify your brand?
Jeanette Johnson
Jan 13, 20236 min read
1,145 views
0 comments
Branding Bullseye! What you need to build a targeted brand that draws in the right customers.
Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.
Jeanette Johnson
Jan 13, 20237 min read
541 views
1 comment
What Is A Press Kit and Why You Need One For Your Business
What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.
Jeanette Johnson
Jan 13, 20234 min read
8 views
0 comments
So You Have A Brand New Logo...Now What?
You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference...
Jeanette Johnson
Jan 13, 20234 min read
12 views
0 comments
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