Jeanette Johnson
How to conduct a brand audit and improve the way people experience your business.
A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
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DESIGN BLOG
Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.
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Jeanette Johnson
- Jan 13
- 6 min
Archetypal Branding: The Sage
Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...
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Jeanette Johnson
- Jan 13
- 6 min
Archetypal Branding: The Explorer
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...
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Jeanette Johnson
- Jan 13
- 5 min
Archetypal Branding: The Innocent
Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
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Jeanette Johnson
- Jan 13
- 6 min
Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.
Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.
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Jeanette Johnson
- Jan 13
- 6 min
Using Brand Archetypes To Create An Identity For Your Brand
What are the twelve brand archetypes and how can you use them to help identify your brand?
128 views0 comments
Jeanette Johnson
- Jan 13
- 5 min
How I Became A Freelance Graphic Designer.
How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.
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Jeanette Johnson
- Jan 13
- 7 min
Branding Bullseye! What you need to build a targeted brand that draws in the right customers.
Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.
92 views0 comments
Jeanette Johnson
- Jan 13
- 4 min
What Is A Press Kit and Why You Need One For Your Business
What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.
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Jeanette Johnson
- Jan 13
- 5 min
7 Questions You Should Ask Before Hiring A Graphic Designer
Ask these seven questions to make sure that you find a graphic designer that's right for you.
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Jeanette Johnson
- Jan 13
- 2 min
Free Use Graphics and How To Use Them
If your looking for a historical edge to your marketing pieces, go on a hunt for images within the Public Domain.
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Jeanette Johnson
- Jan 13
- 4 min
So You Have A Brand New Logo...Now What?
You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference...
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Jeanette Johnson
- Jan 13
- 6 min
YES! You Can DIY Your Own Brand.
You can develop your own brand and here are four basic steps to get you started. Of course you can. Anyone can do anything themselves...
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Jeanette Johnson
- Jan 13
- 5 min
How to Harness The Magical Power of Pantone Colors.
Get a general knowledge of Pantone: what it is, how to narrow down your color selection, and how these colors can impact your brand.
100 views0 comments
Jeanette Johnson
- Jan 13
- 4 min
The Importance Of Creating A Content Calendar
Posting to social media sounds easy enough; however, it takes a lot of time and effort to create that content. That’s why you need a calenda
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