How to conduct a brand audit and improve the way people experience your business.
A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
DESIGN BLOG
Welcome to the Jeanette Johnson Art & Design Blog. Here you'll find original articles about logos, branding, design, and marketing.
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Jeanette Johnson
- Mar 30, 2021
- 6 min
Archetypal Branding: The Sage
Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...
337 views0 comments
Jeanette Johnson
- Mar 2, 2021
- 6 min
Archetypal Branding: The Explorer
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...
120 views0 comments
Jeanette Johnson
- Feb 2, 2021
- 5 min
Archetypal Branding: The Innocent
Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...
96 views0 comments
Jeanette Johnson
- Jan 19, 2021
- 6 min
Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.
Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.
29 views0 comments
Jeanette Johnson
- Jan 4, 2021
- 6 min
Using Brand Archetypes To Create An Identity For Your Brand
What are the twelve brand archetypes and how can you use them to help identify your brand?
260 views0 comments
Jeanette Johnson
- Oct 22, 2020
- 5 min
How I Became A Freelance Graphic Designer.
How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.
8 views0 comments
Jeanette Johnson
- Oct 7, 2020
- 7 min
Branding Bullseye! What you need to build a targeted brand that draws in the right customers.
Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.
164 views0 comments
Jeanette Johnson
- Aug 4, 2020
- 4 min
What Is A Press Kit and Why You Need One For Your Business
What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.
23 views0 comments
Jeanette Johnson
- Jul 20, 2020
- 5 min
7 Questions You Should Ask Before Hiring A Graphic Designer
Ask these seven questions to make sure that you find a graphic designer that's right for you.
62 views0 comments
Jeanette Johnson
- Jul 15, 2020
- 2 min
Free Use Graphics and How To Use Them
If your looking for a historical edge to your marketing pieces, go on a hunt for images within the Public Domain.
11 views0 comments
Jeanette Johnson
- Jun 30, 2020
- 4 min
So You Have A Brand New Logo...Now What?
You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference...
8 views0 comments
Jeanette Johnson
- Jun 16, 2020
- 6 min
YES! You Can DIY Your Own Brand.
You can develop your own brand and here are four basic steps to get you started. Of course you can. Anyone can do anything themselves...
15 views0 comments
Jeanette Johnson
- Jun 3, 2020
- 5 min
How to Harness The Magical Power of Pantone Colors.
Get a general knowledge of Pantone: what it is, how to narrow down your color selection, and how these colors can impact your brand.
483 views0 comments
Jeanette Johnson
- Apr 22, 2020
- 4 min
The Importance Of Creating A Content Calendar
Posting to social media sounds easy enough; however, it takes a lot of time and effort to create that content. That’s why you need a calenda
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