DESIGN BLOG

Welcome to the Jeanette Johnson Art & Design Blog. Here you'll find original articles about logos, branding, design, and marketing.

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Jeanette Johnson

May 11
8 min

How to conduct a brand audit and improve the way people experience your business.

A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,

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Jeanette Johnson

Mar 30
6 min

Archetypal Branding: The Sage

Archetypes, when effectively implemented, can provide a strong connection between a brand and the consumer. The stories and...

35 views0 comments

Jeanette Johnson

Mar 2
6 min

Archetypal Branding: The Explorer

Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...

14 views0 comments

Jeanette Johnson

Feb 2
5 min

Archetypal Branding: The Innocent

Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...

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Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.

Jeanette Johnson

Jan 19
6 min

Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.

Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.

25 views0 comments

Jeanette Johnson

Jan 4
6 min

Using Brand Archetypes To Create An Identity For Your Brand

What are the twelve brand archetypes and how can you use them to help identify your brand?

48 views0 comments

How I Became A Freelance Graphic Designer.

Jeanette Johnson

Oct 22, 2020
5 min

How I Became A Freelance Graphic Designer.

How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.

6 views0 comments

Jeanette Johnson

Oct 7, 2020
7 min

Branding Bullseye! What you need to build a targeted brand that draws in the right customers.

Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.

34 views0 comments

What Is A Press Kit and Why You Need One For Your Business

Jeanette Johnson

Aug 4, 2020
4 min

What Is A Press Kit and Why You Need One For Your Business

What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.

17 views0 comments

7 Questions You Should Ask Before Hiring A Graphic Designer

Jeanette Johnson

Jul 20, 2020
5 min

7 Questions You Should Ask Before Hiring A Graphic Designer

Ask these seven questions to make sure that you find a graphic designer that's right for you.

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Jeanette Johnson

Jul 15, 2020
2 min

Free Use Graphics and How To Use Them

If your looking for a historical edge to your marketing pieces, go on a hunt for images within the Public Domain.

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Jeanette Johnson

Jun 30, 2020
4 min

So You Have A Brand New Logo...Now What?

You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference...

5 views0 comments

Jeanette Johnson

Jun 16, 2020
6 min

YES! You Can DIY Your Own Brand.

You can develop your own brand and here are four basic steps to get you started. Of course you can. Anyone can do anything themselves...

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How to Harness The Magical Power of Pantone Colors.

Jeanette Johnson

Jun 3, 2020
5 min

How to Harness The Magical Power of Pantone Colors.

Get a general knowledge of Pantone: what it is, how to narrow down your color selection, and how these colors can impact your brand.

184 views0 comments

The Importance Of Creating A Content Calendar

Jeanette Johnson

Apr 22, 2020
4 min

The Importance Of Creating A Content Calendar

Posting to social media sounds easy enough; however, it takes a lot of time and effort to create that content. That’s why you need a calenda

37 views0 comments