How to conduct a brand audit and improve the way people experience your business.
A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
DESIGN BLOG
Welcome to the Jeanette Johnson Art & Design Blog. Here you'll find original articles about logos, branding, design, and marketing.
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Jeanette Johnson
- Apr 13, 2021
- 5 min
What are free logo makers and how are they hurting your brand?
How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...
49 views0 comments
Jeanette Johnson
- Mar 16, 2021
- 3 min
What is the 2021 Pantone Color of the Year and how is it being used so far?
What is the 2021 Pantone Color of the Year? How is it being used thus far? Let's look at how designers are using the 2021 color of the year.
19 views0 comments
Jeanette Johnson
- Feb 16, 2021
- 3 min
Design Trends That Will Boost Your Brand In 2021
Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m...
44 views0 comments
Jeanette Johnson
- Oct 22, 2020
- 5 min
How I Became A Freelance Graphic Designer.
How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.
8 views0 comments
Jeanette Johnson
- Oct 7, 2020
- 7 min
Branding Bullseye! What you need to build a targeted brand that draws in the right customers.
Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.
201 views0 comments
Jeanette Johnson
- Aug 4, 2020
- 4 min
What Is A Press Kit and Why You Need One For Your Business
What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.
23 views0 comments
Jeanette Johnson
- Jul 19, 2020
- 5 min
7 Questions You Should Ask Before Hiring A Graphic Designer
Ask these seven questions to make sure that you find a graphic designer that's right for you.
70 views0 comments
Jeanette Johnson
- Jul 15, 2020
- 2 min
Free Use Graphics and How To Use Them
If your looking for a historical edge to your marketing pieces, go on a hunt for images within the Public Domain.
11 views0 comments
Jeanette Johnson
- Jun 16, 2020
- 6 min
YES! You Can DIY Your Own Brand.
You can develop your own brand and here are four basic steps to get you started. Of course you can. Anyone can do anything themselves...
15 views0 comments
Jeanette Johnson
- Jun 3, 2020
- 5 min
How to Harness The Magical Power of Pantone Colors.
Get a general knowledge of Pantone: what it is, how to narrow down your color selection, and how these colors can impact your brand.
538 views0 comments
Jeanette Johnson
- May 20, 2020
- 5 min
What is a Responsive Logo and How Can It Push Your Brand Ahead of Your Competition?
Most of the time, people will refer to a responsive logo as a digital design term. However there are a multitude of applications.
70 views0 comments
Jeanette Johnson
- May 5, 2020
- 4 min
What Makes A Great Logo?
What makes a great logo? It is a combination of concepts that work together to create a legitimately fantastic logo.
95 views0 comments
Jeanette Johnson
- Apr 7, 2020
- 3 min
What Is Your Time Really Worth?
Why it's a good idea to hire out your design work. Don't treat yourself like a free source of labor.
31 views0 comments
Jeanette Johnson
- Mar 10, 2020
- 3 min
The Step-By-Step Journey to Establishing Your Brand
Your business identity sets the tone for your relationships with customers. Customers decide where they stand in relation to your products o
112 views0 comments