DESIGN BLOG

Welcome to the Jeanette Johnson Art & Design Blog. Here you'll find original articles about logos, branding, design, and marketing.

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Jeanette Johnson

May 11
8 min

How to conduct a brand audit and improve the way people experience your business.

A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,

15 views0 comments

Jeanette Johnson

Apr 13
5 min

What are free logo makers and how are they hurting your brand?

How free logo sites, like LogoGenie and Canva, are setting your brand up for failure. You've decided you need a logo. You're a small...

35 views0 comments

What is the 2021 Pantone Color of the Year and how is it being used so far?

Jeanette Johnson

Mar 16
3 min

What is the 2021 Pantone Color of the Year and how is it being used so far?

What is the 2021 Pantone Color of the Year? How is it being used thus far? Let's look at how designers are using the 2021 color of the year.

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Jeanette Johnson

Feb 16
3 min

Design Trends That Will Boost Your Brand In 2021

Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m...

37 views0 comments

How I Became A Freelance Graphic Designer.

Jeanette Johnson

Oct 22, 2020
5 min

How I Became A Freelance Graphic Designer.

How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.

6 views0 comments

Jeanette Johnson

Oct 7, 2020
7 min

Branding Bullseye! What you need to build a targeted brand that draws in the right customers.

Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.

40 views0 comments

What Is A Press Kit and Why You Need One For Your Business

Jeanette Johnson

Aug 4, 2020
4 min

What Is A Press Kit and Why You Need One For Your Business

What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.

19 views0 comments

7 Questions You Should Ask Before Hiring A Graphic Designer

Jeanette Johnson

Jul 20, 2020
5 min

7 Questions You Should Ask Before Hiring A Graphic Designer

Ask these seven questions to make sure that you find a graphic designer that's right for you.

36 views0 comments

Jeanette Johnson

Jul 15, 2020
2 min

Free Use Graphics and How To Use Them

If your looking for a historical edge to your marketing pieces, go on a hunt for images within the Public Domain.

10 views0 comments

Jeanette Johnson

Jun 16, 2020
6 min

YES! You Can DIY Your Own Brand.

You can develop your own brand and here are four basic steps to get you started. Of course you can. Anyone can do anything themselves...

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How to Harness The Magical Power of Pantone Colors.

Jeanette Johnson

Jun 3, 2020
5 min

How to Harness The Magical Power of Pantone Colors.

Get a general knowledge of Pantone: what it is, how to narrow down your color selection, and how these colors can impact your brand.

243 views0 comments

Jeanette Johnson

May 20, 2020
5 min

What is a Responsive Logo and How Can It Push Your Brand Ahead of Your Competition?

Most of the time, people will refer to a responsive logo as a digital design term. However there are a multitude of applications.

51 views0 comments

Jeanette Johnson

May 5, 2020
4 min

What Makes A Great Logo?

What makes a great logo? It is a combination of concepts that work together to create a legitimately fantastic logo.

85 views0 comments

Jeanette Johnson

Apr 7, 2020
3 min

What Is Your Time Really Worth?

Why it's a good idea to hire out your design work. Don't treat yourself like a free source of labor.

28 views0 comments

Jeanette Johnson

Mar 10, 2020
3 min

The Step-By-Step Journey to Establishing Your Brand

Your business identity sets the tone for your relationships with customers. Customers decide where they stand in relation to your products o

94 views0 comments