Jeanette JohnsonFeb 269 minEarmarking Money for Marketing: The Benefits of Marketing for Your Small BusinessWhat are some things you can do to market your small business? What is important and some free options to accomplish them.
Jeanette JohnsonJan 13, 20238 minHow to conduct a brand audit and improve the way people experience your business.A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,
Jeanette JohnsonJan 13, 20236 minArchetypal Branding: The HeroStandards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.
Jeanette JohnsonJan 13, 20236 minArchetypal Branding: The ExplorerTapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...