Using Brand Archetypes To Create An Identity For Your Brand

Updated: Feb 2, 2021

What are Brand Archetypes and how can you use them to create a brand that reflects you and attracts customers.


I should warn you now, we’re about to go down a rabbit hole of psychological-marketing-nerdiness. I am going to be your personal Morpheus. It’s time to take the red pill, Neo.


We’ll start off with the term Brand Archetypes, which is the personification of a brand. It’s how you, as a business, connect emotionally and behaviorally with your audience. Choosing the archetype that fits you, or your business, will help you build out your brand in a way that makes it easier to reach the ones you want and effectively connect with them.