
Archetypal Branding: The Explorer
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where archetypes come in. Archetypes are engrained traits that every person has in one measure or another. They are easily identifiable themes that touch on the inner most desires of a person. And we can use these themes to help customers attach themselves to your brand. If you want to learn more about archetypes in branding, click here to read my