DESIGN BLOG

Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where archetypes come in. Archetypes are engrained traits that every person has in one measure or another. They are easily identifiable themes that touch on the inner most desires of a person. And we can use these themes to help customers attach themselves to your brand. If you want to learn more about archetypes in branding, click here to read my

Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m going to give a brief rundown on the visual trends I see taking off this year! At the end of 2020 we saw some large brands move toward a simpler look while implementing retro feeling typography and colors. There were some hits and some misses on all fronts but these simpler logos are a nice switch. I also see a lot of large-bodied typefaces com

Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article about overall Archetypal Branding. It is important that if you decide to imbue any of the 12 standard archetypes into your brand, that you have to commit and be aware of the levels with which you are applying the archetype. For instance, take the story of Cinderella. This is a centuries-old story that can be told on a basic level to children or

Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.

What are the twelve brand archetypes and how can you use them to help identify your brand?

Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.

What is a press kit and why you need one for your business. What to include in a killer press kit and why it's important.

You've paid someone to design your logo. But, how do you make it work for your business? A well designed logo can make all the difference when it comes to building your brand. If you're reading this, you no doubt have a stunning design that you are ready to implement. If you don't, what are you waiting for? Give me a call and we'll get to work! Or you can read more about how to start your branding journey on my post: The Step-By-Step Journey to Building Your Brand. Verify tha

You can develop your own brand and here are four basic steps to get you started. Of course you can. Anyone can do anything themselves these days. The internet is a DIYers dream. I wasn’t sure I could start my own business, but here I am. With the help of some handy DIY articles about setting up a business I was off to the races - after a quick meeting with my accountant, of course (I’m not super mathematically inclined but I can tell you what the Golden Ratio is...that’s sort

Most of the time, people will refer to a responsive logo as a digital design term. However there are a multitude of applications.

What makes a great logo? It is a combination of concepts that work together to create a legitimately fantastic logo.