What Is A Press Kit and Why You Need One For Your Business

What to include in a killer press kit and why it's important.

“All press is good press”, right? I’ve never been too sure about this saying. But either way, you can make sure that what the press is saying about your business works in your favor by furthering your brand! How can you take advantage of those instances where the press chooses you as a topic? Make and distribute a “press kit”.