DESIGN BLOG

Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about logos, branding, design, and marketing here.

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Jeanette Johnson

How to conduct a brand audit and improve the way people experience your business.

A brand audit is a check-up on how your brand is performing in the marketplace. It allows you to see how your business, products, services,

Jeanette Johnson

Archetypal Branding: The Hero

Standards for the Hero are high, and if the brand fails to live up to those expectations be prepared for the consequences.

Jeanette Johnson

Archetypal Branding: The Explorer

Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where...

Jeanette Johnson

Design Trends That Will Boost Your Brand In 2021

Visual trends that are making an impact for 2021. It’s two thousand twenty one. A whole new year with new trends. In this article I’m...

Jeanette Johnson

Archetypal Branding: The Innocent

Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article...

Jeanette Johnson

Frustrated By All The Things? Boost Your Business Visibility With These Four Simple Steps.

Stop feeling like you need to be on every social platform and don’t try to be everything to everyone.

Jeanette Johnson

Using Brand Archetypes To Create An Identity For Your Brand

What are the twelve brand archetypes and how can you use them to help identify your brand?

Jeanette Johnson

How I Became A Freelance Graphic Designer.

How I decided to become a graphic designer and my journey from a full-time, in-house position to a self-employed freelance graphic designer.

Jeanette Johnson

Branding Bullseye! What you need to build a targeted brand that draws in the right customers.

Build a bullseye that attracts customers to your brand. This article covers the essential pieces you need to build your brand.