Welcome to the Jeanette Johnson Art & Design Blog. You'll find original articles about artwork, collecting, logos, branding, design, and marketing here.
Tapping into time tested stories and translating them into current and relevant tales is a challenge for any story teller. This is where archetypes come in. Archetypes are engrained traits that every person has in one measure or another. They are easily identifiable themes that touch on the inner most desires of a person. And we can use these themes to help customers attach themselves to your brand. If you want to learn more about archetypes in branding, click here to read my
Archetypes, when tapped into correctly, can be repackaged and reused continually. What are archetypes? Click here to read my article about overall Archetypal Branding. It is important that if you decide to imbue any of the 12 standard archetypes into your brand, that you have to commit and be aware of the levels with which you are applying the archetype. For instance, take the story of Cinderella. This is a centuries-old story that can be told on a basic level to children or
